The American Motorcyclist Association (AMA) has announced that Tissot, the Swiss luxury watch brand, will present the AMA Racing Athlete of the Year and ATV Athlete of the Year with Tissot watches at the 2009 AMA Racing Championship Banquet on December 4 at the Hard Rock Hotel & Casino in Las Vegas.

Tissot watches, due to their sporty nature, durable build and precise timekeeping are often used in events like race car driving and motorcycle races.

Tissot has always been on the forefront of watchmaking and technology. They were the first company to implement a tactile touch technology, known as the T-Touch. These Tissot watches have touch-sensitive sapphire glasses and are technologically advanced with barometers and compasses.

“Tissot watches are among the premier timepieces you can buy today,” said AMA Director of Business Development Jim Moore. “The particular chronograph model that the company is offering our Athletes of the Year is intriguing. With its automatic, self-winding functions, clear caseback and day and date display, this watch is as eye-catching as it is functional.”

“The AMA Racing Athlete of the Year and ATV Athlete of the Year are two riders who have risen to the top of their respective disciplines as two of the fastest, most-talented motorsports stars on the track today,” said Brand President, Tissot U.S., Sharon Buntain. “We’re excited for the opportunity to be associated with these top talents, and proud to offer a Tissot Swiss watch that exemplifies the precision shown by these competitors: the Tissot PRS516 Automatic Chronograph, personalized for each racer.”