TAG Heuer, Working For The Greater Good

It’s obvious, TAG Heuer is a fantastic watch maker, but the people behind this big name, possess big hearts, as well.  This became evident, when recently TAG joined forces with racing legends, like Lewis Hamilton, Fernando Alonso, and Sebastien Bourdais (to name a few) to work on a project for Save the Children.  Save the Children is an independently run, children’s’ charity organization, which helps to fund futures of needy children around the world.  The collaboration was to produce a photo book, full of powerful images of the drivers, and their dream cars.  TAG invited a diverse group to take part n this, first ever endeavor.  All of the invitees donated their time, their photos, and their passion to this project, being shown in a personal light, and with the GT cars that made them famous. 

The book is entitled “Dream Machines Driven by Generous Hearts”, and all of the proceeds driven from sales of the book will go directly to Save the Children.  The money will be used to fund children’s sports projects, and enable those children to expand their world. 

TAG Heuer’s respect for excellence is apparent, and so is their compassion for others.  Pick up your copy of “Dream Machines Driven by Generous Hearts”, today.