With chart topping number one hits in the UK, like “Dance Wiv Me”, British recording artist Dizzee Rascal seems to have the world (or at least part of it) by the tail. As Dizzee was honored by the Brit awards with the “Best Male Artist of The Year” title, he sported a Raymond Weil Nabucco Cuore Caldo men’s watch. This limited edition piece is part of the Nabucco line, and is inspired by show stopping talent and ingenuity, much like that of Dizzee. It is fitting that an innovative and creative artist, like him would choose this watch, and to celebrate the collaboration, Raymond Weil decided to reward Dizzee’s fans. The competition results in one very lucky fan winning a Raymond Weil Nabucco watch. It has been the practice of this Swiss watch maker to associate themselves with high profile individuals, in order to market their brand. With the exception of their affiliation with Charlize Theron, this has been smart business. Theron was caught wearing another brand, after signing an exclusivity agreement with Raymond Weil. Partnering in this way has big payoffs for both parties. Raymond Weil will spread the word of Dizzee, to all those in the world, who may not know UK music and RW can expect a pretty good return on this relationship, as well. Looks like a win-win.
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