Tissot, maker of fine Swiss watches for decades, has launched a new and exciting advertisement campaign designed to reach a global market. This new approach by Tissot utilizes their brand Ambassadors to present their luxury watch line as accessible to all, rather than portraying the company as exclusive to the elite. The photos are shot in artistic black and white, by renowned fashion photographer, Jeff Burton and they give off a unique feel.
Tissot has spent years establishing a reputation as the “Innovators by tradition”, and that philosophy is echoed in this new, fresh campaign. Of course Tissot recognizes they have gained the loyalty of their customers, and they applaud you die hard Tissot fans…but the savvy Swiss watchmaker is attempting to gain new recognition and popularity among the masses. This global ad campaign being launched in March 2010 is Tissot’s invitation to all who haven’t explored to do so. Some of the articles will even include prices of their timepieces, designed to entice those who thought Tissot was out of their budget.
Jeff Burton chose specific locations for each shoot which would give a glimpse into the personal lives of the ambassador, such as Danica Patrick’s shoot on the majestic Malibu beach.
There is no denying that Tissot watches are high quality Swiss-made instruments. Tissot has built a well-respected brand name through innovative technologies, like their T-Touch technology. Bringing their innovative craftsmanship from the Swiss town of Le Locle, in the Jura Mountains, to over 150 countries is no small feat and Tissot has accomplished this. The quality that has always run so deep in Tissot’s history built their reputation…the fresh ways in which Tissot markets their timepieces, keeps them interesting and growing as a company.
Matching themselves up with high profile Ambassadors in the fields of MotoGP, fencing, championship cycling, and ice hockey has set Tissot apart and given them an edge in promoting their high-tech products. The company, a member of the Swatch group, is also the Official Timekeepers for NASCAR…pretty impressive. Yes, Tissot has been very successful at marketing their precision instruments, through a variety of ingenious ways, but the real reason they thrive and prosper is their dedication to excellence. The company has been determined to produce an ever growing line of precision instruments that are made with careful craftsmanship. Tissot’s perpetual quality and innovative style is what keeps their customers loyal and coming back. This new advertising campaign will open up new markets for the watchmaker and, hopefully bring new clients to them as well.
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