Well, it certainly seems as though the luxury Swiss watch brand Audemars Piguet is making efforts to spread its name and products all around the world. Just recently, the brand announced its sponsorship of the Russian ballet as well as signing the ballet’s principal dancer as a new brand ambassador; perhaps the first time ever [...]

It is common practice for luxury watch brands to “hire” celebrities as their brand spokespeople. When a celebrity is seen wearing a certain watch, people are more apt to buy it. Omega has many celebrity ambassadors, such as Cindy Crawford, George Clooney, Nicole Kidman, Michael Phelps and others. TAG Heuer does also, including athletes Tiger [...]