Many luxury watch brands have created partnerships with luxury automobile manufactures as well as with car racing events. Chopard is no exception and has been aligned with the Grand Prix de Monaco since 2002 and, as is expected, has a collection of watches called the Grand Prix de Monaco Historique.
However, what is different this year is that Chopard is coming out with a completely new and different looking watch, unlike anything it has produced before; a digital chronograph. The grand name? The Grand Prix de Monaco Historique Time Attack MF Quartz Watch. Being a quartz watch (more accurate than mechanical watches), it requires COSC Chronometer certification.
This design and production of this watch prides itself on the elegance and speed of the cars that race in this event. The Grand Prix de Monaco was supposed to be a single event that took place in 1998, but it has become so popular (mostly with car collectors from the U.S., Germany, France and Italy) that it now takes place every two years and runs the same route as the Monaco Grand Prix.
The Grand Prix de Monaco Historique Time Attack MF Quartz watch can measure short times to within one hundredth of a second. The case is 42.5mm and made from steel. The black dial is open and unobstructed, featuring large white hour hands and a red seconds hand and digital display at the 6 o’clock position. This digital display is actually an LCD screen that includes a chronograph, two alarms, countdown timer, GMT time, date, and a second time zone. All of these functions, which are visible on the LCD display screen, are operated by two pushbuttons, one at 2 and the other at 4 o’clock. An engraving of a tachometric scale decorates the bezel. Straps come in either porthole lined leather or the classic black rubber with tire tread.
This watch is not expected to cost more than a few thousand dollars due to the fact that it’s made from steel and has a quartz movement. So if you can’t afford to show up to the Grand Prix de Monaco in your Aston Martin or Ferrari, at least you can own the watch that commemorates the event.
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