All though a fairly new company, Raymond Weil has established itself as one of the world’s finest watch makers.
The company takes its name from its founder Raymond Weil.
Weil, born in 1926 in Geneva Switzerland, joined the Geneva watch company at the age of 23. By 1976 when the watch industry was on a decline, Weil started his own company.
Raymond Weil used his experience to build his company over the years. Incorporating other family members into the company like his son-in-law, Oliver Bernheim. With an increased workforce both loyal and devoted, the Weil brand re-inspired the watch industry.
Weil marketed the brand along with cultural influences. Like their Amadeus collection released in 1983 along with the famous movie.
The Weil brand continued to adapt to changes in society, creating new and unique designs for both men and women.
1976: Raymond Weil creates the company
1982: Weil’s son in law joins the company (Oliver Bernheim).
1983: The Amadeus collection launched
1986: Othello collection released
1988: Traviata collection released
1991: Parsaifal collection released
1994: Precision Movements campaign consolidated with Raymond Weil
1996: W1 collection released
1999: The Celebrate the Movement campaign consolidated with Raymond Weil
2001-03: New Othello and Parsaifal collections
2006: Weil’s grandsons join the company (Elie and Pierre Bernheim)
2009: Ladies Noemia collection
2010: Maestro collection released
The Greatest contribution to the watch world that Raymond Weil has given is itself. The founder started the company at a time when the watch industry seemed to be dying out. The company proved that if you could create luxurious watches both unique and simple then you could survive. Weil watches are neither over the top in design nor bland and unoriginal. They can be worn anytime of the day and on any occasion, both formal or informal. The brands success proves that a watch company can be succesfull even if their watches are simple in design.
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