Union Glashütte is a German luxury watch brand that is very German, so to speak. Although part of the internationally acclaimed Swatch Group, the Union Glashütte website is only in German, so makes it hard to read about their watches.
Find out about their Noramis collection, the first one that includes both men’s and women’s watches. They are simple designs that focus on what watches should do: tell time.
The dial is simply structured and the numbers are easy to read. The curve of the dial gives the watch some depth and highlights the slight shimmer of the sunburst finish. The tapered indices and pointed hour and minute hands give the watch a classy, understated look. Different versions of the watch with the collection offer contrasting colors like silver against black and rose gold accents against a silver background. The bezel is simple and non-distracting, while the lugs are rounded and made from stainless steel. Straps are either brown or black leather with crocodile grain or stainless steel. The men’s version of the Noramis watch comes in a 40mm case and the women’s in a 34mm. On the women’s version, the black dial is decorated with ten diamonds.
The Noramis watches have power reserves of 42 hours and a screwed-on sapphire crystal back allows the wearer to view the automatic movement. The rotor bears the “skeletonized” brand lettering and is decorated with the Glashütte stripe finish. All watches are water-resistant to 100 meters.
Known as the “poor man’s L.U.C. Chopard Slim” the Noramis looks and acts like a Chopard but at a fraction of the price, making it a good buy. They are similar in looks but not in price. While the Chopard L.U.C. Slim sells for about $20,000 the Noramis goes for about $1,500.
The Noramis collection or any other watch by Union Glashütte is not that easy to find in the U.S. but online everything is possible.