You certainly don’t have to search through archives of photos to locate a pic of a Gucci watch. Open up any fashion magazine on the stand, and you can find any number of celebrities sporting gorgeous Gucci watches. For some designers, this is advertisement, enough, yet not for Gucci.
The famous fashion house made a bold move, and decided on using 50 year old black and white prints from the Gucci archives in their 2010 spring ad campaign. The ads feature Vera Grafin von Lehndorff-Steinort, or Verushka for short. The throw-back photos show Verushka in various settings, always looking chic and timelessly elegant. The look of the photos translates, and is significant, today. Gucci superimposes their watches and logo over the photo, giving an interesting and contemporary feel to the shots.
Even though Verushka is selling the Gucci watches in the forefront, she is head to toe Gucci in the back ground. From her over-sized bag, to her small over the shoulder and her large-rimmed floppy hat…she’s been Gucci-fied.
Creative art director, Frida Giannini is the brains behind this campaign, and I think it’s brilliant. The photos are as beautiful as when they were originally taken, and the look is timeless.