The TAG Heuer Monaco V4 Watch is Coming

Written by Debbie. Posted in News

For those who are fans of TAG watches get ready because the long awaited TAG Heuer Monaco V4 watch is coming … in November 2009.

TAG is timing the release of this watch to coincide with the company’s 150 year anniversary. The Monaco V4 will be the world’s first mechanical watch with a “belt-driven movement and linear winding mass.” This watch, which will be produced in a very limited edition of only 150 pieces, has been in the making for five years.TAG Heuer Monaco V4

It’s taken this long for the concept to become a functioning reality. No watch company has ever yet to do what TAG does with the Monaco V4, which is a complete replacement of the usual gears and pinions used in mechanical movements, and replacing them with belt drives and ball bearings. The winding system too has seen a total make-over, replacing the typical centralized circular rotor with a linear winding mass.

The Monaco V4 brings new technical and design elements to the forefront of watchmaking. TAG Heuer employed 3D design experts, automotive engineers, chemists, mathematicians and others in the development process and while doing so, received two global patents for the Monaco V4. To give you an idea of how complex the inner workings of this watch are, take the belts used in the movement; each belt, of which there are five, are about as big as a human hair, making the integration of them seemingly impossible.

These watches, all of which are cased in platinum, take their name from the shape of the movement’s central plate, which is similar to the cylinders in a car. To highlight this amazing new movement, TAG created an equally cool and innovative case that measures 40.5mm.

Of course, the name Monaco has been used by TAG watches before, when it created the watch worn by Steve McQueen in the classic race car film “Le Mans.”

Each of these 150 limited edition Monaco V4 watches are assembled by genius TAG Heuer watchmaker Denis Badin. According to TAG Heuer, the Monaco V4 will retail for the princely sum of about $97,614.56.

Technorati Tags: , , , , ,

New Piaget Limelight Jewelry Watches for 09

Written by Debbie. Posted in News

Georges Edouard Piaget set up his first workshop in 1874 on his family’s farm in the Jura Mountains of Switzerland creating mechanical movements for already established luxury watch companies. In 1911 Piaget’s son took over the business and finally in 1943, the brand Piaget was created and the company started designing and producing its own watches. It didn’t take long for Piaget watches to become highly desired luxury timepieces, especially and specifically in the field of jewelry watches.Piaget Limelight

In 1988 Piaget fell under what is now known as the Richemont Group and in 1990 released its first jewelry line called Possession. Then came the Limelight collection which was all about Hollywood glitz and glamour and which just had three new “secret” watches added to it. These new additions have some serious sparkle and are a perfect example of what jewelry watches are. Made from 18 karat white gold, with a bracelet crafted from five gold ribbons, and over 400 hundred different shaped diamonds, like pear, baguette and round cut, these women’s watches will take your breath away.

The Piaget Limelight Exceptional Pieces watch, model number G0A34133, is called “secret” because the dial is revealed when the center of the cover is pressed. Another 78 diamonds surround the dial. From start to finish, this haute joaillerie jewelry watch takes over 870 hours to create, with 200 of these hours being dedicated to setting the approximately 57 carats of diamonds that adorn just the case and bracelet.

In business for over 130 years, Piaget knows what those who seek high-end luxury watches and jewelry want. There are now eight collections of men’s watches and women’s watches, which represent the evolution and continued creativity that Piaget was founded on. Any of these collections are the perfect example of what a jewelry watch is.

Technorati Tags: , , , , , ,

Rolex to Honor Patrick Swayze

Written by Debbie. Posted in More News

Pop culture icon Patrick Swayze passed away on September 14, 2009 at the age of 57. For almost two years he had been battling pancreatic cancer and all the while kept his head up and continued acting.patrick-swayze

Swayze was an actor and singer-songwriter, but more than anything else, a dancer. His dance moves became immortalized in 1987 when the movie “Dirty Dancing” came out. I saw this movie at least fifteen times and couldn’t get enough of this smooth operator on the dance floor. The movie became an international hit and forever placed Swayze in the category of “heartthrob”. In real life his heart belonged to his long time wife, Lisa Niemi Swayze. They met when he was 19 and she was 15 and taking dance lessons from Swayze’s mom. They married in 1975 and remained together through thick and thin, an unlikely reality in Hollywood.

What most people don’t know is that Swayze had always been a fabulous and much trained dancer. He studied with the Harkness Ballet Company, then the world renowned Joffrey Ballet School, before joining the Eliot Feld Ballet as a principal dancer. His first professional job was as a dancer for Disney on Parade!

This past May, the President and CEO of Rolex Watch USA announced that Patrick Swayze would be the recipient of the 2009 Rolex Dance Award. Swayze will be honored posthumously with the award on November 2 Career Transition For Dancers 24th Anniversary Jubilee Gala in New York City.

Career Transition For Dancers is an organization that has helped over 4,100 professional dancers establish new careers when dancing is no longer an option.

It is known that Swayze was passionate about horses and nature conservation. We can only guess that a gentleman of his stature would have also worn a Rolex watch, something classic that did not draw too much attention, but that would make a good match with all the roles, both onscreen and off screen, that Swayze played during his lifetime.

Technorati Tags: , , , ,

Kayne West Gets a Bad Rap… Will Rolex Also?

Written by Debbie. Posted in More News

If you haven’t by now heard about or seen a clip of Kayne’s ridiculous and rude outburst last night at MTV’s 2009 Video Music Awards, you will soon enough. Who does he think he is? His interruption of Taylor Swift’s acceptance speech for “Best Female Video”, to say that Beyonce had (and deserved) the best female video, was super rude and definitely had racial overtones to it (Taylor is a white girl that sings country music).kanye

It may have been a pathetic attempt to get attention for himself or simply to humiliate Taylor Swift; whatever the reason was, he deserves to be trampled by the press, which he is. Some are saying he was drunk, as he was seen chugging a bottle of Hennessey prior to his rude outburst.

Kayne, a self-proclaimed fashionista, is a fan of Rolex watches. Last night he had on a gold watch, most likely a Rolex. This past summer Kayne made the comment that Rolex would be his signature watch brand.

One of the Rolex watches that he prefers is a customized Rolex Submariner known as the “Black Out” version, saying “It’s a new take on a classic watch.”

The “Black Out” concept is applied to other luxury goods as well as watches. Founded in 2007 by Fabrice Letellier, the idea was born this collector of luxury watches, cars and more, gave some of his “hot wheels”   and his Rolex watch matte black treatments:  blacking them out (as seen here in the photograph). The trend caught on and Letellier started contracting out with high-end watch brands like Rolex, Panerai, Bell & Ross and Audemars Piguet.  He uses PVD and DLC (diamond-like carbon, two low-friction, scratch-proof finishes to coat the watches.

Now, back to Kayne. Even his apology to Taylor Swift and her family (through his blog) was fake; he write” I’m soooo sorry.” Nothing more than a drunken ramble if you ask me. Even though he said Taylor was “talented”, he still said that Beyonce’s video was “the best video of the decade” and basically said that he had every right to express himself, proclaiming “I’m real.”

Ugh. Enough. Let him drag himself down. I’m sure that Rolex, who seems to be the preferred luxury watch brand by most celebrities (see our post about the well-behaved and very polite Jay Z and his Rolex Masterpiece) and gets much free press from those who love and wear the watches, is crossing its fingers hoping that Kayne’s association with the brand doesn’t give it a bad rap.

Technorati Tags: , , , , , , , ,

Jay Z Rocks a Rolex Masterpiece

Written by Debbie. Posted in More News

Jay Z is known for many things: talented rapper, husband of the beautiful and equally talented Beyoncé Knowles, clothing designer, record label guru, Rolex watch fan, and good citizen.jayz

Today, September 11, 2009, in remembrance of the tragedy that struck our nation eight years ago, Jay Z is giving a charity concert, called “Answer the Call” at New York’s Madison Square Garden. Tickets are going for $50 and Jay Z has said that he will donate all proceeds to the New York Police and Fire Widows’ and Children’s Benefit Fund. The concert is expected to raise between $750,000 and $1 million dollars.

On a personal level, today is also an important day for the rapper as he is set to release his 11th album, this one titled “The Blueprint 3.” Ironically, it was eight years ago today that Jay Z released his first “Blueprint” CD, when he nor anyone else would have any idea how tragic that day would turn out to be.

We can expect that during today’s concert Jay Z will rock his Rolex Masterpiece. Throughout his career, Jay Z has been a loyal fan of Rolex watches. He’s sported an all stainless steel Rolex Day Date, a Rolex Masterpiece and other styles over the years. When asked about the Rolex Masterpiece a few years ago in an interview with New York Magazine, Jay Z said the following: “It’s a Masterpiece Rolex,” Jay-Z said demurely, allowing an inspection of the diamond-studded watch twinkling on his wrist. “I was, like, the first one in the country with it. I try to stay on top of things. It’s a little hobby, know what I’m saying? I read the Robb Report, the duPont Registry, things like that. I tend not toward expensive — more toward exclusive.”

This point is made in a line from one if his new songs titled “30 Something” (he’s 39), that says “I don’t got the bright watch, I got the right watch.”

And that about sums it up. With a fortune estimated at who knows how much, a hundred million dollars maybe, Jay Z can afford to wear any watch of his liking. Like most celebrities, he chooses Rolex.

Technorati Tags: , , ,

Gaddafi Orders $7.5 Million Worth of Chopard Watches5

Written by Debbie. Posted in News

When the going gets rough, the tough get going. Chopard, Swiss maker of luxury watches, has made the controversial move to create and sell $7.5 million dollars worth of watches to long time Libyan leader Muammar al-Gaddafi.chopard

Chopard has been around since 1860 and has always been known for their innovative designs in both watches and jewelry. In 1976, they released the first Happy Diamonds Watch, a watch that features free falling diamonds that slide and spin all around the watch face. This watch and the subsequent Happy Sport Collection put Chopard on the “watch map” forever.

Now, Chopard is back in the news as the company has just taken an order from Gaddafi, the controversial leader of  Libya.

To mark his 40 years in office, Gaddafi has ordered 250 limited edition Chopard watches. It is rumored that each watch will bear the likeness of the Colonel, as he is known. Colonel Gaddafi took power through a coup in Libya in 1969 and has not budged one inch since then.

250 limited edition, make to order, special watches run a price tag of $7.5 million dollars, a substantial amount for any company, who has surely seen a drop off in sales.

The question is, will Chopard’s acceptance of Gaddafi’s order give them a bad rap. I mean, Gaddafi isn’t the nicest human being to ever exist; one doesn’t have to be an international politics major to know that his name is most commonly associated with repressive tactics, abuse of human rights and all sorts of other lovely things.

Technorati Tags: , , ,

Aniston Wearing Rolex Given to Her by Ex

Written by Debbie. Posted in More News

Is it okay to still wear a watch or ring that a boyfriend gave you if you’ve broken up? This question is especially sensitive when it comes to engagement rings and broken engagements. Should the woman give the ring back? Or should she keep it? Does it depend on who broke the engagement? I think the state of Florida actually has a law about this that says the ring should be returned to its rightful owner, who in this case would be the guy: the one that paid for it.rolex

Watches, especially costly, luxury watches can easily cost as much or more than an engagement ring and watches are given all the time by those who have the funds to give them as a birthday gift, a get well gift, or for any ol’ reason.

For some reason, celebrities, maybe because they have so much money and half the time don’t know what to do with it, buy each other watches. Rolex seems to be the preferred brand among the rich and famous and it doesn’t seem to matter whether you’ve been going out for a week or a year, it’s common for celebs to give fancy watches.

Jennifer Aniston has all the money in the world and she’s a classy lady. She’s been known to wear vintage Cartier watches but lately has been seen wearing the Rolex that was given to her by then “boy- toy” John Mayer before they broke up. They had an on again, off again romance (for a whole, big four months), but throughout the ups and downs, Aniston had that gold Rolex on her wrist. And now, all of a sudden, it’s back on… the watch that is.  As for the romance, who knows?

The gossip world is wondering if and what this means. A possible reunion? Is she sending Mayer a message? Some say it’s her way of flirting with him. Mayer himself is a collector of Rolex watches, so perhaps she’s trying to show him that they have something in common? A reason to re-connect?

The gossip world would like to think that there’s something brewing.

Technorati Tags: , , , , ,

DJ AM Was a Fan of Rolex Watches

Written by Debbie. Posted in More News

This past weekend a tragic thing happened; 36 year old DJ AM, Adam Goldstein, passed away. He was found dead in his apartment in New York.  DJ AM was a talented figure in the world of music and will be missed by many.

Almost exactly a year ago, on September 19, 2008, DJ AM survived an intense plane crash that killed four other people. During his many years of spinning records he always wore a Rolex and on that fateful day he had a vintage Rolex on. Pictures of the burned Rolex surfaced on the Internet, some thought DJ AM was making a statement that he no longer wanted to wear Rolex watches of which he had become a fan. But that wasn’t the case; what he was trying to do, was show the public how bad the crash had been and if anything, this was a major testament to the durability of Rolex watches.

Less than a month after the plane crash, on October 16, 2008, DJ AM gave a “comeback” performance at the Hollywood Palladium. He was miraculously back on stage, spinning records and seen wearing a Rolex Datejust. Although during the time of the crash DJ AM had broken up with then girlfriend Mandy Moore, it was rumored that she had given him this new Datejust to replace the vintage one that was ruined.rolex-datejust-watch

As we now mourn the passing of another young, talented life gone too quickly, a DJ AM Memorial Tribute Round Italian Charm watch that features a picture of him, is already circulating around the Internet.

In addition to collecting Rolex watches, DJ AM was a serious fan of Nike sneakers. He had over 600 pairs, including a pair of Nike Air Force 1 shoes that were created just for him and which featured his DJ AM logo on the shoe.

Perhaps both Rolex and Nike should make a luxury watch and special pair of sneakers to honor the life of this young man, who had overcome so many personal obstacles.

Technorati Tags: , , , ,

Marlon Brando’s Vacheron Constantin Watch Up for Grabs

Written by Debbie. Posted in News

Back in the day Marlon Brando made women swoon. He was handsome, talented, and charismatic and surely, these qualities led to him having many women in his life. Some of these women, whether friends or lovers wanted to him to remember them, think of them throughout the day, so what better gift to give than a watch? Something that literally, every time he looked at it, he would also think of the special woman that gave it to him.Brando

Zsa Zsa Gabor gave Marlon Brando a 1954 Vacheron Constantin watch that she had engraved on the back to say “To Marlon, Love Zsa Zsa June 14, 1954”. This luxury timepiece is up for bidding during Antiquorum’s nest “Important Collectors’ Wristwatches” auction, set to take place in New York on September 17, 2009.

The 18k gold cased, manually wound watch was given to Brando during the 1954 release of “On The Waterfront”, a movie that won eight awards including Best Actor for Brando and Best Picture. The movie was written by Budd Schulburg, who recently passed away.

The great Marlon Brando passed away in 2004 and with his passing went one of the greatest actors in American cinema history. Given that he was so revered and that this watch was personally engraved for him and worn by him, it has become a cherished piece of Hollywood memorabilia. Which is why it seems somewhat surprising that the estimated value of this Vacheron is between $3,000 and $5,000.

That seems like quite a deal.

Technorati Tags: , ,