The team at BuzzAboutWatches has nominated the Fruitz Watermelon Watch as the Coolest Holiday Watch 2011.

The three reasons attributed to the nomination are as follows:

• Reason #1:
  The colors – a gorgeous green strap and faded red dial will make you smile every time you put this cool piece on.

• Reason #2:
  The Natural Frequency Technology embedded in the watch will keep you cool and calm this holiday season, which could get stressful with all that family around! Also perfect for keeping you relaxed during stressful flights, and prevent jet lag if you’re flying far.

• Reason #3:
  They are super comfortable to wear. The silicon strap and stainless steel case feel cool on your wrist – no need to worry about sweating it up in this watch.

This is not the first time that the Fruitz Watermelon has received a nomination of this type. Globes identified the Fruitz watermelon as the 2011 Summer watch, and JP featured this fun watch for summer beach fashion this year as well. Last year, in June 2010, ABC also showcased the Watermelon Fruitz (see below).

So congratulations to Fruitz watches, and Happy Holidays 2011 to you all!

The Coolest Holiday Watch 2011

A sleek watch, perfect for this holiday season!

Don't Miss the 24 Hour Swiss Legend Watches Sale

The Swiss Legend 24 Hour Blowout Sales event is on at Watches on Net!  Don’t miss the chance to get in on the biggest savings on Swiss Legend ever.  For the first time, Watches on Net is offering Swiss Legend Watches and to kick off this exciting event, they will be holding a 24 hour Blowout Sales Event that you can’t afford to pass up.  The savings on these exceptional timepieces will be unlike anything you have ever seen and to make the deal even sweeter…Watches on Net will throw in free ground shipping, as well!

The energy surrounding this sales event is phenomenal and so are the prices.  Watches on Net, who already carries major brands like Cartier, Gucci, and Hermes is thrilled to be able to add the Swiss Legend line to their collection of luxury watches.  Swiss Legend is an incredibly fashionable luxury watches brand.  They are Swiss made and as elegant as they come.  Get your Swiss Legend fix today at the 24 hour Blowout sale!

• Pick out a beautiful new Swiss Legend timepiece!
• Get in on an amazing deal!
• Take advantage of Watches on Net’s free ground shipping offer!

The next 24 hours could give you a lot and save you plenty!

Technorati Tags: luxury watches, Swiss Legend Watches, watches sale

Cartier’s name is synonymous with opulence and success; however this luxury watchmaker fully expects to be less than successful in the coming year.  Sales in the Chinese and Asian markets are expected to fall and in order to counteract that decline in revenue, Cartier watches is rushing to open more designer boutiques in the United States and Middle Eastern countries like India and Iraq.

The CEO, Bernard Fornas won’t say how many stores he will open, but the move is clearly strategic and well thought out.  Currently, Cartier receives close to a quarter of their revenue from their China boutiques, but expect a substantial downturn in 2011 and beyond.  Diversifying is the only smart move in this chess game and Cartier knows it.  Besides, while the Shangai Composite Index is falling, business is booming in the Middle East.

These days many watchmakers are struggling…Movado, for example took the opposite approach; instead of opening additional boutiques in more sustainable areas, they opted to close almost all of their specialty boutiques in 2010.  That move paid off for them and hopefully this risk that Cartier is taking will keep them afloat during these tough economic days.  One thing is clear…only time will tell.

Technorati Tags: cartier, China, middle east, Watch Brands

High Quality Watchmakers

What makes a high quality watch?  Is it the name?  Does the Gucci Watches logo mean quality craftsmanship or is the quality of a watch determined by something deeper?  Gucci, Omega, and Cartier are watchmakers that have made a name for themselves, but that name has not made their reputation.  The products they produce and their accuracy and their longevity is part of what gave them their fine reputations.  What’s in a name?  Well, a name is simply a reflection of its reputation and in the watchmaking world…reputation can make or break you. 

The reputation of a watchmaker is created because of their ability to design great looking, well made watches…it’s as simple as that, but that is not so simple for everyone.  Many manufacturers, who are more interested in making a quick buck, will cut corners on quality and craftsmanship. 

It’s not necessary to buy from a watchmaker that has been around for 150 years, but you should make certain that they have enough time under their belts to examine their results.  The watch you choose should be made from durable materials, as well.  Watches aren’t disposable, they are meant to tell time accurately and reliably for many years.  Choose wisely and look deeper than the name.

Technorati Tags: Gucci, Watch Brands

Scams Taking Your Money

It seems that buying luxury watches on line isn’t as safe as we might have thought.  Even in these days when so many articles are written on the precautions that you should take shopping on the web, apparently the criminals are working overtime.

The most recent scam involves on-line vendors assuming the identity of legitimate business owners in order to obtain credit card numbers and rip off innocent consumers.  This scam is different because instead of just making up a business, these individuals actually hand pick well respected companies and use their good name as the decoy. 

The legitimate watchmakers are having to place alerts on their websites, warning the public of this scam, but other than that…there is very little else that can be done.

The bottom line is that you must be extra careful, who you buy from on the internet.  Even if you are on a site that you believe to be reputable, you simply have to check them out thoroughly, if you don’t want to be taken.  Making sure that all of their contact information matches is a good start.  Calling the company directly, before you order is another great way of determining their authenticity.  The phrase for the day, “Buyer, beware”.

Technorati Tags: internet, news, scams, Watch Brands

Buya Genuine TAG Heuer

TAG Heuer is probably one of the most sought after luxury sport watch brands in the world; they are also the most widely copied.  Everyone wants to own one, and so the demand has driven replica manufacturers to come out of the woodwork.  They all claim to offer “virtually the same” product, but do you buy it?  Don’t buy it.  TAG Heuer has been making high quality watches for over 150 years.  They pride themselves on that quality and there is not a fake out there that is crafted with the same fine materials or superior craftsmanship.  There are many ways of detecting a fake.

First of all, most makers of replicas aren’t meticulous about the details of their watches.  You can look for misspelled words or pieces that aren’t quite quality.  Common sense plays a big part here.  If things just don’t look right, you probably have a fake.  If you still aren’t sure after close examination, you can take your watch to an authorized repair center and have them open up the back.  Most watch repair men can detect a fraud, very quickly. 

TAG Heuer watches are pricey and worth every penny.  Don’t get taken by a fake.

Technorati Tags: authentic, genuine, tag heuer, Watch Brands

Reese Witherspoon Sports Fruitz Watches

Fruitz watches are taking center stage these days.  It’s no news that Philip Stein made a splash with Oprah last year, but their newest line, Fruitz is not going to be second best.  Recently Academy Award winner and Golden Globe recipient, Reese Witherspoon was seen wearing a watch from the Fruitz watches line.   This busy mom and actress don’t have time to let stress wear her down.  She, like so many others are sold on the Fruitz Natural Frequency Technology.  Fruitz watches are said to help even the busiest mom get to sleep and get a more restful sleep.  The benefits are waking up well rested and ready to handle the busy day.

Fruitz watches are also known for their incredibly comfortable straps and bands.  They are easy to wear and their proprietary technology can help you to relax and enjoy your life. 

You don’t have to be a rich and famous Hollywood actress to own a Fruitz watch.  These collections start at only $225 and come in many different flavors.  So, no matter your station in life…a Fruitz watch might be in your future.   Check out the entire line of Fruitz fun and fruity flavors at Fruitz.com…maybe you will end up better equipped to handle your day.

Technorati Tags: Reese Witherspoon, Watch Brands

Omega and the Paralympics Games

Most of us know that Omega Watches are the Official Timekeeper for the Olympics, but did you realize that this company has been the official sponsor of the Paralympics since 2001?  Sir Philip Craven, the President of the International Paralympics Committee, has developed a long and respectful relationship with the watchmaker.  In honor of the Vancouver games, Craven and the Paralympics committee, along with Omega opened the Olympic Games Boutique at the Fairmont Hotel in Vancouver. 

Some of the specialty timepieces that will be featured are the Constellation ’09 Collection, the Olympic Pocket watch, the 1932 Pocket watch, and the Seamaster Vancouver 2010, which is a limited edition piece.  The limited edition piece was produced, by Omega, to commemorate the Olympic Games.  There were Paralympics athletes on hand to celebrate the occasion, as well as Sir Craven himself. 

Omega and the Olympic Games have maintained such a close relationship over the years, because they are working for a common goal.  The Olympic Games is a regal event, in which every second (in fact, every millisecond) counts.  No timekeeper is more trusted than Omega to maintain that integrity.  As part of the Paralympics Games, Omega will bring that same enthusiasm to the table, keeping track of history…one second at a time.

Technorati Tags: olympic games, Omega, Paralympics Games, Vancouver, Watch Brands

Michele, The Woman Behind the Name

Who is Michele Watches?  Well, this brand is more than a watch company; it is a three generation watch making enterprise.  Started by Maurice Barough, the company got their roots, as many watchmaker do, in Geneva.  The experienced watch maker taught this trade to his son, Jack, who decided to move his family to the states in 1970 to set up shop.

Jack’s daughter is Michele, the namesake of the popular brand, as well as the creative force behind the styling of the collection.  The very first Michele watch was named the CSX Diamond, and that was only the beginning.  Many more phenomenal creations would come from these entrepreneurs.

The success behind the brand is largely due to their philosophy.  At Michele, the focus is on quality first.  Understanding the components and the craftsmanship that must go into a high quality timepiece is the foundation from which they work.  The fantastic style is just the wrapping on the present, but what beautiful wrapping. 

Michele watches offer women a feminine, yet really contemporary timepiece that can be changed up with interchangeable straps in many different designs.  The concept is forward thinking and modern and has been well received by their clients.  When you buy a Michele watch, you get quality, integrity, and great looks.

Technorati Tags: Michele, style, Watch Brands

Movado has closed all but just a few of their boutiques, and sell most of their watches through the internet and third party retailers.  In addition to these changes, Movado recently announced a comprehensive multiyear plan, which will hopefully bring more success to the brand. 

Movado is resolute on building business through these times, and have set forth some strategic initiatives to accomplish this goal.  The outline of the plan is to;

1. Capitalize on their excellent reputation.
2. Continue to be an innovative force in the industry.
3. Expand their global business.
4. Generate sustainable sales growth.

Movado is not panicking through this era; they are keeping their nose to the grindstone and their eyes on the prize.

Technorati Tags: economy, Movado, Watch Brands