Jaeger LeCoultre is one of those luxury watch brands that truly seems to want to help make the world a better place.
During November, the month when we are to being thinking about all that we have and how grateful we are, Jaeger held a VIP event at its Beverly Hills boutique to sponsor the Mbenga Foundation. Founded in the name of NBA basketball player Didier “DJ” Mbenga, this organization helps Congolese children and other refugees from the Democratic Republic of Congo who have sought asylum in Belgium. Mbenga himself was once one of these children.
Guests mingled with Mbenga as well as Kobe Bryant, nibbled on h’dourves and tried on Jaeger watches; part of the proceeds of each watch sold went to support the foundation.
Earlier this year, the luxury watch brand Jaeger assisted in three men successfully summited the Himalayas, easily one of the hardest and most dangerous things to attempt. With the support of Jaeger (each man wore a different Jaeger watch), they made it to the top of the world’s highest peak. One of the watches worn was the “Jaeger-LeCoultre Geophysic Chronometer from 1958, a classic three-handed wristwatch with an anti-magnetic stainless steel case and luminous hour and minute hands.” The other was “the Jaeger-LeCoultre Master Compressor Extreme LAB timepiece, a highly acclaimed and technically exclusive model with a tourbillon introduced in 2007, and the third, which has not yet been released to the public, will make its debut at the 2010 SIHH (Salon International de la Haute Horlogerie) exhibit in Geneva.
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