With its new special edition timepiece, Swiss watch manufacturer IWC, continues with its theme of making luxury watches to benefit good causes. The company’s fourth special edition was made to benefit the Laureus Sport for Good Foundation and utilizes the design basics of the IWC Portuguese Automatic timepiece.
This limited edition model comes with a bright blue dial and a leather strap that pays homage to the work that Laureus has done with youth around the world. The foundation provides positive alternatives to addiction, violence, poverty and disease. Since it began its partnership with the Laureus Foundation in 2006, IWC has presented a limited series of watches every year.
This IWC Portuguese edition will be offered in a limited edition of 1,000 timepieces, each engraved with a number, and a “team spirit” medallion that features children with arms interlinked. The image itself is the work of a twelve year old Sri Lankan boy, whose drawing was chosen from hundreds of drawings submitted by children around the world. In addition to being a touching symbol of the Laureus Foundation’s mission, a portion of the proceeds from the sale of these watches will fund worldwide Laureus projects aimed at helping at-risk youth.
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