Gucci, the trendsetting design house and luxury watch maker is taking a different approach to their ad campaigns this year. This iconic fashion house is utilizing their rich and illustrious history for the inspiration of their new advertising campaign. Their new ads will feature two black and white images, which were shot back in the 1960’s. Gucci’s new international ad campaign will use these images as a back drop to their three new collections.
The ads will highlight Gucci’s timepieces, which will be superimposed over the black and white prints. The G-Gucci timepiece, Gucci’s digital watch, and a traditional men’s chronograph, featuring a moss green bracelet are the watches to be showcased. The original vintage photos are of 60’s model and actress Veruschka von Lehndorff. Veruschka was a legendary model, making 11 appearances on the cover of Vogue magazine and working with artists, such as Salvador Dali, and her shots are as relevant and riveting today as they were 50 years ago. Digging up these archived images and using them in a contemporary and updated way shows off Gucci’s brilliance, as a designer. Gucci is pairing the timeless beauty of the past and the present, showing that splendor really doesn’t ever go out of fashion.
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