Geneva – January 2010 – IWC re-launched its Portuguese line of watches with a film starring Hollywood actor Jean Reno at the SIHH Watch Fair. The setting was nautically inspired with more than 600 guests in attendance for the cocktail reception at the Espace Secheron.
Noted best-selling author Paulo Coelho was in attendance among many famous actors. The theme of the evening was all things navigational and nautical. A meteorologist gave an introduction to the science of forecasting weather and an expert explained the functionality of a sextant. Modern and antique cartography were compared. The function of longitude and latitude and their relevance as coordinate systems were discussed.
Swiss film company Condor Films along with French director and actor Didier Flamand and IWC produced a short film for the re-launch of the Portuguese Watch. Called The Spirit of Navigation the movie is a work of philosophical reflections of the astronomers, scientists, and seafarers of long ago. Jean Reno is the protagonist and tells the 6,000 year old story and the development of nautical instrumentation. The Portuguese Watch embodies precision, elegance and sophistication as a homage to the navigational instrumentation of old.
Probus Scafusia IWC’s motto which translates to mean “good solid craftsmanship from Schaffhusen” holds true to all they do.
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