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Five Celebrities and Their Favorite Watches

Written by Debbie. Posted in Authentic Watches, Fashion Watches, Luxury Watches, Men's Watches, Style Watches, Watch Brands, Women's Watches

Five Celebrities and Their Favorite Watches

One sign of a celebrity’s fame is the kind of watch they wear. Rolex or Christian Dior on a celebrity’s wrist means they’ve made it to the “million dollar club.” Timex means they haven’t. Most celebs have a favorite luxury watch that they love to wear or endorse, gaining publicity for themselves and the watch brand.

Here is a list of five celebrities and the watches that they love to wear and endorse:

 

Diane Kruger Jaeger LeCoultre Rendezvous

Diane Kruger is brand ambassador for Jaeger LeCoultre

Diane Kruger – Jaeger-LeCoultre Rendezvouz Ladies Watch

Diane Kruger has been brand ambassador for Swiss watchmaker Jauger-LeCoultre since 2009. She wears the Rendezvous ladies watch. Available in pink-gold or stainless steel, the watch exudes a feminine elegance that was inspired by Diane Kruger. Says the brand on its official website: “Her innate grace, her cosmopolitan spirit and her choices inspired the feminine world of Jaeger-LeCoultre.” This watch is truly beautiful, with a diamond-set illuminated bezel, 1930s Art Deco inspired numerals set upon a guilloché dial, and a sapphire crystal case-back.

 

Jennifer Aniston's Yellow Gold Rolex Datejust

Jennifer Aniston loves her yellow gold Rolex Datejust

 

Jennifer Aniston – Rolex Datejust

It is well known in Hollywood that Jennifer Aniston is a “Rolex-only” kind of girl. There are hundreds of pictures of her out on the town with a Rolex on her wrist. Although she has been photographed wearing a black Rolex Daytona, it is clear that her yellow gold Rolex Datejust is her favorite. Her Rolex Day-Date is an 18-carat yellow gold piece with a fluted bezel and a champagne colored dial.


 

 

 

 

Leonardo DiCaprio wearing TAG Heuer

Leonardo DiCaprio is brand ambassador for TAG Heuer

 

 

Leonardo DiCaprio – TAG Heuer Carrera

Brand Ambassador for “Swiss avant-garde” watch manufacturer TAG Heuer, Leonardo DiCaprio loves to sport the TAG Heuer Carrera timepiece. With a Calibre 16 Automatic Chronograph powering the watch, it’s a perfect match for motor racing and other fast-paced sports. Both DiCaprio and TAG Heuer share a common goal of environmental sustainability.

 

 

 

 

 

Charlize Theron wears Christion Dior VII

Charlize Theron wears Christian Dior VII watch

 

 

Charlize Theron – Christian Dior VII

Charlize Theron has moved from the ads of Christian Dior’s “J’adore” perfume to the Christian Dior VII watch. This watch is extravagant to the extreme. With a white ceramic and steel casing and diamonds set into an opaline and silver dial, it’s hard to decide which is more beautiful – the watch or Charlize Theron.

 

 

 

 

Kate Winslet wears Longines Dolcevita

Kate Winslet is brand ambassador for Longines Dolcevita

Kate Winslet – Longines Dolcevita

Kate Winslet has Longines “ambassadress of Elegance” since 2010.  Swiss watch brand Longines, established in 1832, has had many celebrity ambassadors including tennis player Andre Agassi, Australian actor Simon Baker, and Indian Beauty Aishwarya Rai Bachchan, but it could be argued that Kate Winslet is the most elegant face to wear their watches. She wears the Longines Dolcevita, an elegantly designed timepiece that was inspired by the easy-going Italian way of life – la dolce vita. Everything about this watch has femininity to it: its rectangular stainless steel and pink gold case and bracelet, its tear drop hour markers, and pink hour and minute hands.

 

 

 

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The 4N MVT01

Written by Debbie. Posted in Authentic Watches, Fashion Watches, Luxury Watches, Men's Watches, News, Style Watches, Watch Brands


With a digital style setting in a mechanical frame, the 4N-MVT01/42 easily stands out amongst the crowd.

Created by the French designer Francois Quentin, the 4N brand first took shape back in 2009, but was not fully developed until 2011. Upon the 4N’s release it quickly became known as one of the world’s most unique designs.

The 4N features a 12 hour display that changes due to Four rotating discs. Four discs indicate the hour, 5 discs indicate minutes and one disc indicates seconds. To make it easy on the eyes, a golden colored rectangle surrounds the time. This outlining is very useful because the other rotating numbers are visible on the watch and without a border showing the numbers  you could easily confuse the time.

The body of the watch is quite large, as are most unique luxury watches. However the 4N is designed in a rectangular case. Think of it as a small little widescreen TV on your wrist. Of course a TV that only shows you the time.

The case is constructed with aluminum and titanium alloys, making it a very sturdy watch.

The movement employs a jump style mechanism to move the discs. With a constant force the mechanism reduces the amount of energy needed to run the watch. The power reserve for the 4N is estimated to be about 237 hours.

Technical Information
• Jumping minutes and hours
• Digital style display by discs
• Double barrels
• Screwed balance D:9.12mm
• Breguet Overcoil balance-spring
• Cadence: 21 600 ALT/hour
• 520 parts
• 86 Jewels
• Power reserve 237 hours
• Finishing: all parts finely decorated

There will only be 16 of these watches produced, available in either 18 carat white gold or platinum. The price has not yet been revealed but with its design and its grade, the 4N will definitely be one of those watches that will come with a golden price tag.

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The Dior Chiffre Rouge M05

Written by Debbie. Posted in Authentic Watches, Fashion Watches, Luxury Watches, Men's Watches, News, Style Watches, Watch Brands


Christian Dior, the French design and apparel company recently released a new edition to its Chiffre Rouge collection. The Dior Chiffre Rouge M05 blends simplicity with luxury.

The M05 comes in all black or half red. The case is steel and coated with rubber. This edition has a geometric rotor on the dial.

There is a translucent mineral crystal on the back of the case, allowing for a full view of the mechanisms that run the watch.

The hour dial controller is actually encrusted with crystals, an extra luxury but somewhat unnecessary. But then again it is a luxury watch.

Dior has not yet released all the details for the M05. Like most newly released luxury watches the price has also not yet been released. But judging by the brands history and this particular edition the watch will definitely be high up on the price range.

The M05’s design is simple, the only thing that makes the watch stand out are the colors (black and blood red).

Everything else is quite ordinary, except for the fact that it is a Dior.

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The Hublot Oceanographic 4000 King Gold White

Written by Debbie. Posted in Authentic Watches, Fashion Watches, Luxury Watches, Men's Watches, Style Watches, Watch Brands


After 18 months of research and testing, Hublot, the Swiss watch maker released one of its most prized technical creations, the Oceanographic 4000 King Gold White

The 4000’s main selling point is its water resistance. The watche’s technical achievements are its ability to be taken down to a depth of 4000 meters (2.5 miles), hence the name Oceanographic 4000.

Hublot achieved this by using synthetic and extremely high quality materials.
• The case is made of grade 2 titanium
• The clock face crystal is made of a 6.5mm thick synthetic sapphire crystal
• The case is mixed in with King Gold. The reddish color of the watch is due to a mix of 18k gold with 5% of platinum.
• A 48 mm diameter case

The 4000 has been treated with a luminescent material. Its clock hands; which are enlarged, are treated with SuperLuminova, a material that emits a glowing white color, enabling visibility at a distance of 25 center meters from the eyes, even at 4000 meters below the surface of the sea.

With large dials on the right side of the body the watch can be handled even with gloves, quiet essential for divers.

Also, the 4000 comes with an extra-long wrist strap. This was due purposely to accommodate for the thickness of a divers suit.

In the end the Hublot Oceanographic 4000 king Gold White is not a watch for everybody. It was designed mainly for divers. Of course collectors will be interested as well but for the average buyer this watch is a pass.

This watch has a limited production of 100 pieces. No price has been released but it will definitely be high up on the price range.

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A History of Raymond Weil

Written by Debbie. Posted in Authentic Watches, Fashion Watches, Luxury Watches, Men's Watches, More News, News, Style Watches, Watch Brands

All though a fairly new company, Raymond Weil has established itself as one of the world’s finest watch makers.
The company takes its name from its founder Raymond Weil.

Weil, born in 1926 in Geneva Switzerland, joined the Geneva watch company at the age of 23. By 1976 when the watch industry was on a decline, Weil started his own company.

Raymond Weil used his experience to build his company over the years. Incorporating other family members into the company like his son-in-law, Oliver Bernheim. With an increased workforce both loyal and devoted, the Weil brand re-inspired the watch industry.
Weil marketed the brand along with cultural influences. Like their Amadeus collection released in 1983 along with the famous movie.
The Weil brand continued to adapt to changes in society, creating new and unique designs for both men and women.

Timeline
1976: Raymond Weil creates the company
1982: Weil’s son in law joins the company (Oliver Bernheim).
1983: The Amadeus collection launched
1986: Othello collection released
1988: Traviata collection released
1991: Parsaifal collection released
1994: Precision Movements campaign consolidated with Raymond Weil
1996: W1 collection released
1999: The Celebrate the Movement campaign consolidated with Raymond Weil
2001-03: New Othello and Parsaifal collections
2006: Weil’s grandsons join the company (Elie and Pierre Bernheim)
2009: Ladies Noemia collection
2010: Maestro collection released

The Greatest contribution to the watch world that Raymond Weil has given is itself. The founder started the company at a time when the watch industry seemed to be dying out. The company proved that if you could create luxurious watches both unique and simple then you could survive. Weil watches are neither over the top in design nor bland and unoriginal. They can be worn anytime of the day and on any occasion, both formal or informal. The brands success proves that a watch company can be succesfull even if their watches are simple in design.

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A Brief History of Cartier and its Contribution to Luxury Watch Making

Written by Debbie. Posted in Cartier, Watch Brands, watch history

Since Cartier’s founding in 1847 by Louis-François Cartier in Paris, the jewelry and watch-making company has spent well over a century garnering its highly reputable and well-admired status in the luxury goods industry.

With beginnings as a firm focused on jewelry, it was not until the early years of the 20th century that Cartier expanded its repertoire of luxury goods to include timepieces. Until then, Cartier had experienced several monumental shifts, including the movement of its store to the current position of Cartier’s flagship on Rue de la Paix in Paris, and growing interest amongst aristocrats and the nobility of various countries. Such were the conditions to allow the emergent success of Cartier’s expansion into watch making.

Cartier Flagship and Cartier Family

The Cartier flagship store in Paris, circa 1899, where it still stands today; Alfred Cartier with sons Louis, Pierre and Jacques.

Placed in the hands of Louis Cartier, one of three grandsons of Cartier’s founder who went on to take over the business after their father Alfred Cartier, Cartier timepieces became immediately successful upon their introduction. Louis Cartier was an avid timepiece enthusiast and thus had great interest in Cartier producing the highest quality watches possible, a value still reflected in Cartier’s elegant, luxury timepieces today.

In 1904, Louis Cartier designed a flat wristwatch for a Brazilian aviator named Alberto Santos-Dumont, who sought a timepiece more reliable and functional than a pocket watch during his flights, leading to the birth of Cartier’s signature Santos watch. Louis Cartier’s elegant wristwatch designs were monumental in popularizing the wristwatch, shifting aristocracy away from the notion that gentlemen should only carry pocket watches.

Cartier,Santoswatch

Louis Cartier presents the Santos Watch to aviator Alberto Santos-Dumont in 1904. The Santos watch model has remained a timeless, beloved piece in Cartier’s collection.

Making a deal whereby Edmond Jaeger would be the supplier of movements for Cartier watches in 1907, Cartier watches were launched to success with technical and aesthetic sophistication and with substantial luxury client bases amongst the world’s most important cities, with Cartier stores opened in New York, London and St. Petersburg.

In the next 20 years, some of Cartier’s most timeless and important watches were produced for both men and women, including the Bagnoire and Tortue models in 1912 and the military-inspired Tank model in 1917. The Tank Model, seeing multiple iterations since its inception, remains one of Cartier’s most influential watches, donned by celebrities and notable individuals from Princess Diana to First Lady Michelle Obama.

Michelle Obama's Cartier Tank Watch

Leading Lady Michelle Obama selects this contemporary iteration of Cartier’s timeless Tank Watch as her staple timepiece.

With Louis Cartier largely responsible for the innovation behind Cartier watches, the sector faltered following his death in 1942, leading the company to be turned from Cartier family hands to those of a group of investors in 1972. This group has largely been responsible for Cartier’s continued success today, with Cartier recognized as one of the leading luxury product manufacturers of the world.

Cartier watches today retain the high level of standards that Louis Cartier once strove for in his innovative timepieces. The high craftsmanship and timeless nature of Cartier watches, in combination with the company’s understanding of its customers desires, have allowed Cartier to develop a strong brand reputation and famed position throughout its history, a legacy that assures that Cartier will continue to remain an important and beloved watchmaker into the future.

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Limited Edition RM 032 Dark Diver Automatic Chronograph Goes Where Few Chronographs Dare

Written by Debbie. Posted in Men's Watches, Richard Mille

Richard Mille could have very well released the Limited Edition RM 032 Dark Diver Automatic

The Limited Edition RM 032 Dark Diver Chronograph

The Limited Edition RM 032 Dark Diver Chronograph

Chronograph at the bottom of the sea. Well, maybe not the bottom of the sea, but certainly deeper than most other chronograph diving watches are capable. To be more precise, Richard Mille boasts water-resistance to depths of up to 300 meters. This easily exceeds the depth requirements for a diving watch (as outlined by the International Organization for Standardization in ISO 6425). Achieving a water-resistance rating at this level of depth is an impressive feat for a chronograph watch since enough water pressure on the crown and pushers could accidentally activate the chronograph. So how did Richard Mille create a chronograph watch that has a water-resistance of up to 300 meters?

The solution Richard Mille used was to create a locking crown that prevents any effects from external pressure or any accidental manipulations by securing the pushers. This is also attains a greater water-resistance capability in the timepiece and is easily activated by turning the ring on the crown. This seems like a fairly simple design implement and will undoubtedly help more chronographs achieve depths reserved for other types of watches. An appealing feature, and the design of the watch should be just as appealing to divers and non-divers alike.

RM 032 Dark Diver Automatic ChronographThe Limited Edition RM 032 Dark Diver Automatic Chronograph features the characteristic curve, that is in all Richard Mille models, in the design of the 50mm tripartite titanium case. The distinctive dark coloring of the design, undoubtedly from which the Dark Diver name is derived, is achieved in part by the DLC (Diamond-Like-Carbon) coating on the case and buckle. This coating also helps prevent scuffs and scratches so the watch is sure to maintain its structural and visual integrity for the duration of its lifespan (assuming a modicum of care is taken, of course). The black rubber strap, bezel indicators and pushers finish the distinctive black look of the watch. Actually, aside from some minor red accents, this watch is completely black and its appearance seems like it would more fittingly belong on Darth Vader’s wrist than a diver’s. But regardless of whose wrist it is on, it is still a visually stunning piece.

The Dark Diver has Superluminova elements in the hands, running indicator disk and hour markers ensure optimal visibility regardless of the light available, an ideal feature for use in the depths of the sea. The Dark Diver features a Sapphire crystal dial and case back to help protect the Caliber RMAC2 automatic winding movement. It also has a power reserve of about 50 hours or 45 hours, if the chronograph is running. It has functions for hours, minutes, date, month, a flyback chronograph with minutes and seconds counter, an hour counter, a running indicator and an adjustable rotor geometry.

The Richard Mille RM 032 Dark Diver Automatic Chronograph is a stellar timepiece and would make anyone, fortunate enough to get their hands on one, very pleased by its functionality and unique design. Unfortunately Richard Mille has only produced 30 of these units and they are only being offered through the Richard Mille Boutique Beverly Hills, California; so these pieces will be hard to come by.

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The Innovative Sound of the Girard-Perregaux 1966 Minute Repeater

Written by Debbie. Posted in Girard-Perregaux, Men's Watches

The Girard-Perregaux 1966 Minute Repeater

The Girard-Perregaux 1966 Minute Repeater

The Girard-Perragaux 1966 Minute Repeater‘s most significant feature is also its loudest. The watch’s innovative GPE09-0001 manual movement strikes a tone on the hours, quarters and even the minutes. This is sure to please watch enthusiasts as it is reminiscent of the repeating watches in the time before electricity, where the repeating watches’ chimes used to indicate the hour for functionality when light was scarce. But the most impressive and innovative feat of this watch is the sheer intensity of the sound. Where as most repeating watches are only moderately audible, the Girard-Perregaux 1966 Minute Repeater boasts an impressive level of audibility. Girard-Perragaux (one of the oldest watch companies in the world with an origin going back to 1791)  achieves this with a striking dedication to the craftsmanship and design of this watch.

Its starts with a typical repeater construction of twin circular metal gongs coiled inside the case. There are  several aspects of the case construction that Girard-Perregaux paid special attention to which is important in a repeating watch given that case’s amplification of the gongs should be enough to achieve audibility.  The first thing Gerard-Perregaux did was to ensure that the interior diameter of the case and the diameter of the case are well balanced for peak resonance. The second thing they did was to create a curvature in the case-back to increase the volume of air between the case and movement which is supposed to greatly improve the spread of the sound. The third aspect that Girard-Perregaux paid extra attention to was case-back, which was diamond-polished to reduce acoustic interference. They also take particular care to ensure the vibrations from the gongs and hammers are tuned to create a sound as close to perfection as possible. Girard-Perregaux combines these features to help create an unparalleled level of audibility in a repeating watch.

The GPE09-0001 movement is visible through the sapphire-crystal case-back and is a stunning sight to behold withThe Girard-Perregaux 1966 Minute Repeater's movement. 317 components. The balance cock, visible through the back-case, takes the form of an arrow reminiscent of the brand’s famous gold bridges. This signature part is exactingly finished by Girard-Perregaux’s craftsmen using stones, bluffs, pegwoods and diamond pastes to achieve a perfect rounding and finish. This manually winded movement also has a reported life-span of over four days.

The watch in its entirety is elegant in its simplicity with an understated sense of nobility. This is achieved with through the careful craftsmanship of every aesthetic detail, easily evident through the care taken in construction and application of the white enamel dial, the leaf shaped blue hands and the 42mm pink gold case. The black matte alligator strap with its pink gold ardillon buckle round out the stunning visual features of this watch.

While not a limited edition, Girard-Perregaux can only craft about 15-20 of these timepieces per year so they should be highly sought after by watch enthusiasts everywhere; rightly so, as the Girard-Perregaux 1966 Minute Repeater matches its elegant visual design with an innovative movement and construction that creates an exceptional watch to see and, possibly more importantly, hear.

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Top Ten Sports-Watches You Can Actually Use While Playing Sports

Written by Debbie. Posted in Men's Watches

There are many directions one can consider when trying to form a basis for a list of the best watches to wear while playing sports. Do you put a greater emphasis on style, functionality or durability? Does price matter? Should which sport a watch applies to be relative for this consideration? With those thoughts in mind I compiled the following list of watches, in no particular order:

Ebel 1911 Tekton Automatic Chronograph FC Bayern Munich

Ebel 1911 Tekton Automatic Chronograph FC Bayern Munich– Ebel has partnerships with many professional soccer clubs in Europe and has produced limited edition models for other clubs, like Premier League club Arsenal, but the limited edition model Ebel crafted for Bundesliga club Bayern Munich is my favorite from a visual standpoint and also figures to be the most durable. But probably the feature that appeals most to soccer fans lies in the watch’s movement, the Ebel Caliber 245 which the company claims is the first movement specifically designed for soccer. The Caliber 245 is designed to measure match-half times and even indicates extra time when needed.

Suunto X6-HRM

Suunto X6-HRM– Finnish watchmaker Suunto was probably aiming to appeal more to the outdoorsmen than the athlete (as evident by the inclusion of altimeter, clinometer, thermometer, barometer and compass) but the heart-rate monitor and the ability to record information from the watch directly to your computer is a useful aspect for any athlete. The aluminum case and black rubber bands should make this watch effectively durable for most sports, at least not the overtly physical ones.

Richard Mille RM 053 Tourbillon Pablo Mac Donough

Richard Mille RM 053 Tourbillon Pablo Mac Donough– Designed in conjunction with the world’s top ranked polo player, Pablo Mac Donough, this watch was made to survive the physicality of polo matches and therefore should be more than capable of being durable enough to survive in any sport. Throw in the fact that it is a unique and elegant piece and it was a lock to make this list.

Traser H3 P6600 Type 6 Mil-G–  Any watch worn by the United States Navy SEALs and the British SAS is probably durable enough to handle any sport. This simple black watch prides itself in its readability and is more than durable enough to accommodate sports of all kinds.

G-Shock Classic GA200BW-1A

G-Shock Classic GA200BW-1A– The Casio-owned G-Shock brand is designed to be ultra-shock resistant and this watch is no different. Which makes it a good watch for athletes in more physical sports.Hublot King Power UEFA Euro 2012 Ukraine

Hublot King Power UEFA Euro 2012 Ukraine– This limited edition watch was made to commemorate the Euro Cup 2012 soccer tournament and is one of two designs based after the host-nations, the other model being Poland. It features a 45-minute counter at 9 o’clock, the same length as a half of soccer; a feature sure to please soccer fans.Nike+ Sportswatch GPS

Nike+ Sportswatch GPS– With a TomTom powered GPS, and all of the interfacing capabilities of the Nike+ brand this is likely to be a favorite among runners but at a weight of a mere 2.33 ounces it should also appeal to athletes in different sports as well.

IWC Ingeniur Automatic Mission Earth

IWC Ingeniur Automatic Mission Earth– A watch designed to master extreme conditions, like the top of Mt. Everest or the deserts of Africa, this watch could do well for any athlete, especially with its integrated shock absorber softening the blows to this ultra-durable and stylish timepiece.TAG-Heuer Professional Sports Watch Golf Watch

TAG-Heuer Professional Sports Watch Golf Watch– This stylish timepiece is exceptionally lightweight and promises to offer comfort and ease of movement; characteristics all athletes would enjoy.Timex Ironman Shock Resistant Steel 30-Lap

Timex Ironman Shock Resistant Steel 30-Lap– Definitely one of the least expensive watches on this list, this is a great watch for runners. The 30-lap Memory Recall, 99-lap counter and 24-hour countdown timer are all features sure to please runners while its durability should help it appeal to athletes in other sports as well.

Well, that completes my list and, as you can see, I decided to focus more on durability and functionality than on price or design. While I’ve included watches in a wide range of prices I think the right watch is entirely dependent on which sport it is being used for, not how expensive it is. These are just the watches I felt best fit my parameters and you’re more than welcome to disagree as long as you admit that never has there been a more motley assembly of watches on a top ten list than this one.

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Breitling: A Brief History of Timepieces

Written by Debbie. Posted in Breitling, watch history

The Swiss luxury watchmaker Breitling SA has a long and storied history of innovation. Founded in 1884 in the French-speaking area of Saint-Imier, Bernese Jura, in Switzerland by Leon Breitling. The 24 year-old Leon Breitling founded his company after deciding to devote himself to the exclusive and demanding watch fields of chronographs and timers with precision instruments intended to for science, sport, and industry. Consistently high quality and devotion to advancement led to several industry-changing innovations throughout the years.

In 1892, after significant growth of the company, Leon Breitling moved operations to La Chaux-de-Fonds, the center of Swiss watchmaking at the time, where the company continued to thrive.

In 1915, a year after the death of Leon Breitling and his subsequent replacement as head of the company by his son, Gaston, came its first major innovation: the creation of the first independent chronograph push piece, effectively heralding the emergence of the wrist chronograph. These watches became the first wrist instruments in use by pilots at the time. And in 1923, the company separated the start/stop functions from the resetting function, seemingly perfecting this system. This made their watches capable of adding several succeeding times without returning the watch hands to zero. This patented innovation became a useful tool to calculate flight times and for timing sports competitions. Their next innovation came in 1934, two years after Gaston’s son Willy Breitling took control of the company, when they lead their competition in the creation of a second independent reset push piece enabling either incremental or cumulative time keeping.

The Breitling Navitimer circa 1952.

The 1952 Breitling Navitimer.

The next couple of decades saw Breitling SA further establish itself as the leading supplier to aviators after more significant developments from the company. They became the official supplier to the Royal Air Force in 1936 and shortly thereafter, in 1942, they unveiled the Breitling Chronomat. This was the first chronograph to be fitted with a circular slide rule and led to Breitling becoming the supplier to the American armed forces as well. In 1952, with the creation of the Navitimer wrist chronograph featuring the circular slide rule to perform all navigation-related calculations, the brand quickly became a favorite of aviators in all fields. in 1962, astronaut Scott Carpenter wore a Navitimer aboard the Aurora 7 space capsule, becoming the first chronograph watch worn in space. During this period in the 1950s and 60s, Breitling’s onboard chronographs became standard equipment aboard commercial airplanes, cementing its status as the top supplier in world aviation.

In 1969, continuing its tradition of leading the world in innovations in the watchmaking field, Breitling SA, in conjunction with Hamilton-Buren and Heuer-Leonidas, created the first self-winding chronograph movement which uses a balance wheel and micro rotor to power the movement as opposed to manual winding. This was a breakthrough in watchmaking and changed the entire landscape of watch manufacturing.

In 1979, microelectronics specialist, aviator and watch manufacturer, Ernest Schneider succeeds Willy Breitling as head of Breitling SA. Under his guidance and later his son Theodore’s, the company would continue in its innovative ways. The first significant innovation was The Aerospace model in 1985 which featured an electronic chronograph crafted in titanium which became an immediate hit with aviators. Ten years later, in 1995, Breitling crafted yet another innovation, aimed at maintaining its standing as the top supplier for aviators, in the Emergency; a multifunction instrument watch designed with a micro-transmitter that broadcasts 121.5Mhz aircraft emergency frequency. In 2001 Breitling introduced the first Superquartz movement, which is ten-times more accurate than standard quartz and became the first electronic movement to meet COSC requirements.

The company continued in its innovative approach to watchmaking when in 2008 it introduced the Breitling Avenger Seawolf Chronograph which through its innovative use of magnets which allows the watch case to remain sealed, thereby allowing this electronic chronograph to achieve depths of up to 1000 meters and maintain functionality. This is yet another example of the myriad of watchmaking innovations that Breitling has created, and will continue to create in the future.