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Double Fisted: Danica & Tissot Watches

Written by Debbie. Posted in Men's Watches

All companies, no matter what they sell, are all thinking of new ways to sell their product. With sales of everything down, except perhaps the most basic of necessities, like toilet paper, companies, especially those that sell luxury goods, need to be smart and spend wisely in advertising their goods.danica

Tissot Watches has done it. Sometimes you have to spend money to make money and that’s the risk sporty watch company has taken with its sexy, new print ads. With tag lines like “She’s Got the Touch” and “Touch Go”, and images showing hottie brand spokeswoman Danica Patrick wearing Tissot watches, these ads are sure to catch your attention.  What’s brilliant is that Danica wears one watch on each wrist; maximizing the attention to the watch.

Tissot must be banking on Danica and her appeal to sell watches because the company is paying for not one full page ad, not 2 or 3 full pages, but FOUR full, color pages all featuring Danica in provocative positions, that of course also highlight their men’s sports watches. Tissot has a widely popular collection called the T-Touch, which feature many models and styles and are made to perform during the roughest of athletic play. The tag lines “She’s Got the Touch” and “Touch Go” are in reference to the T-Touch collection.

The sultry new spread is set to appear in the September issue of GQ magazine.

If Tissot sees an increase in sales as a result of these ads, maybe next time, they’ll have watches wrapped around more than just Danica’s wrist.

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Celeb Tries to Sell Breitling on Twitter

Written by Debbie. Posted in LifeStyle Watches

Lily Allen, the English pop star, has put her Breitling watch up for sale by sending a Twitter out to all her fans. She wrote: ”Does anyone want to buy a brand new Breitling. It’s too big for me.” Complaining that the watch didn’t fit… hello? Did she try it on?… she offered it to the public for a reduced price. Having bought it in English pounds for £3,800, she was selling it for £3,200.Breitling

In dollars, that comes out to about $5,295, reduced from $6,288.

She then tweeted “God, I’m an idiot.”

We won’t answer that.

Don’t know who she is? She’s young, hip and likes to party. Lily Allen was born in 1985 and has already made a name for herself in the music biz. Along with Amy Winehouse, Allen’s break out onto the music scene, led to 2009 being named by the media as “year of the women”, when five female artists were nominated for the Mercury Prize. In 2006, Allen’s first single, “Smile”, hit #1 on the UK Singles Chart, in December of that year her debut album Alright, Still came out. In 2008, the album was nominated for a 2008 Grammy Award in the category of “Best Alternative Music Album.”